Building Automation: 5 Ways to Improve Customer Experience

Whether you manage a restaurant, a dentist’s office, or a retail business, the same rules apply: if you want your customers to return, you must provide them a top-notch experience.

This isn't to say that you have to have live music every night at your restaurant or that your employees have to be fanatical in their customer service.

The differences between a traditional business and one that has taken steps to foster an amazing atmosphere can often be subtle.



Even if you don't notice them until you're looking for them, they affect your clients' return rates.

When you compare a restaurant with harsh fluorescent overhead lighting to one with soft LED lighting that has been set to the perfect brightness for each location, you'll notice a significant difference in mood.

The appropriate lighting levels are vital for creating the perfect ambiance, whether you're attempting to soothe patients in your medical facility's waiting area or stimulate clients at your gym.

You're stuck with the same static graphics if you rely on standard print displays and artwork.

On the other hand, adding digital displays gives you a lot of flexibility in terms of promoting your company's identity.

The possibilities for implementing visual displays are nearly unlimited, from using high-definition screens to keep diners entertained while waiting for a table to showcasing the latest clothing line in your retail store.

You're stuck with the same static graphics if you rely on standard print displays and artwork.

On the other hand, adding digital displays gives you a lot of flexibility in terms of promoting your company's identity.

The possibilities for implementing visual displays are nearly unlimited, from using high-definition screens to keep diners entertained while waiting for a table to showcasing the latest clothing line in your retail store.

As hot as the weather in Wisconsin might get in Summer, blasting your customers with freezing air conditioning isn't always the best strategy.

Your system can automatically maintain a comfortable temperature throughout the day thanks to clever climate control technologies.

The beautiful glass walls that line your business have suddenly become a concern as the sun sets.

Your clients are being blinded by the sun, which is making them uncomfortable. Why not have the shades adjust automatically instead of having to flag down an employee to lower the shades?

The shades use lighting sensors to detect when the sun is setting and descend to keep the glare at bay.